The Situation:
Simmer Down, an energetic food truck based in Orlando needed branding for their grand opening. The Challenge? We needed to cover up a plethora of old decals from the truck's previous owner.
The Details:
In collaboration with Simmer Downs owner and founder, we developed not just a logo but a set of decals that obscured and minimized the previous decals.
The final logo embodies a trendy new brand. Simmer Down features an exciting fun and innovative rotating menu of fresh, natural food.
The front of the truck features the companies slogan in a typography-based style, as well as the logo.
The service window served as an interesting opportunity because it would only be visible when the truck is closed. We choose to use this as both a closed sign and a way to express the attitude of Simer Down.
The final result!
