The Situation:
Columbia College Chicago's MainStage department came to use seeking brand cohesion throughout its seasons and shows. They were in need of unity, identity, and a logo. Our team was tasked with creating a series of deliverables that the department required for their 2020-2021 season.
The Details:
Our team developed a logo and style for the department. In addition, we launched a typography-based system that created cohesion between the season's shows as well as setting a precedent for future seasons.
MainStage Mark Development
Logo development began by creating a mood board that analyzed the marks and architecture around Columbia and in other contemporary theater departments. After we completed the analysis, we developed a mark that represented the culture and values of the department and Columbia College.
Deliverables for 2020-2021 Season
The deliverables we created included social media graphics, large and small posters, playbills, and postcards.
Posters
Small format posters (11"x17") were the base design for the rest of the campaign.
Social Media
Our social media graphics were focused on three platforms: Facebook, Instagram, and the Columbia College MainStage website. We created posts, graphics, and cover images for all three sights.
Print Media
Our postcards were convertible: they could be used digitally or printed for a mailing. The playbills served as keepsakes and matched the posters closely.
